History

Our History

A Legacy Woven in Silk and Vision

In the heart of Varanasi—where silk speaks in centuries—Haji Moinuddin began not with a factory, but with a philosophy: that fabric could be poetry. With a quiet mastery passed down through generations, he wove dreams into silk, threading heritage into every fold.

In 1956, destiny carried him across borders to Banaras Town, Karachi. There, in a modest atelier, he redefined the art of handloom weaving. His creations weren’t merely garments—they were heirlooms, crafted with reverence and guided by an unwavering pursuit of beauty.

What began as one artisan’s devotion soon grew into a family vision. Under the name Hassan Brothers, his sons embraced the legacy with the same instinct for elegance. They honored tradition while steering it forward—refining techniques, curating collections, and establishing a design language that spoke to a new era of craftsmanship.

Today, the third generation—his grandsons—lead the journey with a fresh perspective and modern sensibility. Bridging heritage with innovation, they continue to elevate the timeless art of Banarsi weaving. Each piece they create carries not only the weight of history but the spark of reinvention.

This is more than fabric. It is a living legacy—woven with soul, shaped by generations, and designed for those who value artistry in every thread.